16 January, 2025
What's On HK

The Sassy Edit: This Month’s Must-Haves In Hong Kong

16 January, 2025
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Discover the best of whats new
in Hong Kong this January
with The Sassy Edit.

With a new event, brand and shop launching every other minute in Hong Kong, it can be hard to keep up with what’s happening around town. Enter “The Sassy Edit”, our monthly roundup of everything new that’s worth knowing about. Ahead, we’re spoiling you with indulgent treats, from caviar and new beauty buys to spend your lai see on, limited-edition CNY collections and more.

Read More: Things To Do In Hong Kong This Month


What’s New In Hong Kong This January

Hypebeans Kuromi Café Plush Toys

If you missed the Hypebeans X Kuromi merch pre-order last month, you’ll be happy to hear that the collection is now available online and in-store! Along with water bottles, tumblers, totes and tees, the collab merchandise also features these adorable plush toys and bag charms! Our fave is the mirrored Glam Plush, perfect for touching up your lippie on the go!

Read More: Our Favourite Cafés In Hong Kong: Study Spots, Hidden Gems & More


The Freewaves™ Set To Tame Your Tassles

Too overwhelmed by curly hair products and don’t know where to start? Say hello to Freewaves™, your go-to solution for celebrating and embracing those gorgeous natural waves! Born from the Founder, Ella’s journey of taming her “unruly” hair (and ditching damaging straighteners), this fab line features five must-have products designed to nurture and define your beautiful waves. Forget heat tools – embrace your hair’s true potential with just five simple steps. The set includes a gentle and nourishing shampoo and conditioner, a hydrating leave-in pack with rice water, a protein leave-in pack to protect those locks and finally, a lightweight gel for styling.

Sassy Tip: Grab your bundle as a discount of $990 (originally $1,100)

New Sassy Perk StickerUse code SASSY to get 10% off your first order. Valid until 31 January, 2026.


Read More: Our Editor Tried The Curly Girl Method — Here Are Her Results


Huda Beauty’s New Ube Collection

If there’s one thing that’s gone absolutely viral this month, it’s the new purple yam-inspired “Ube” collection by Huda Beauty. On the skin, these products can appear anywhere from electric lilac to subtle pink depending on your skin tone. The product launches include the well-loved Easy Bake Loose Baking & Setting Powder in Ube Birthday Cake, a liquid Blush Filter in Ube Cream and Faux Filler Lip Gloss in UUU-Baby.

Read More: The Best Places To Get Lash Extensions In Hong Kong


Nude Beautique Launches 100% Cotton Bath Robe

Looking for the ultimate post-spa indulgence? Nude Beautique‘s new cotton bath robe is giving us all the cosy vibes! This luxe loungewear essential ticks all our boxes with its ultra-soft breathable fabric that feels like a warm hug. We’re obsessed with the chic design featuring an adjustable belt and roomy pockets (perfect for stashing our phone during those lazy Sunday mornings!). Trust us, this piece deserves a spot in your self-care routine. Treat yourself or add it to your wishlist — your relaxation game will never be the same!

Sassy Tip: Grab your bath robes now for a discounted price of $499 (originally $699), valid until 31 March, 2025.


Read More: Holistic Healing Solutions To Start Your Year Right


Lush’s Year of Snake 2025 Collection

Looking to “shed the old and strike gold”? Lush has launched a collection of sparkling, golden shower goodies to help you do exactly that. Sweet orange and lime oils are buried within the sparkly snake Rebirth bath bomb, while the Swirl of Happiness scrub is filled with grapefruit and bergamot oil. Keeping with the fresh theme, the Sunrise shower gel is scented with Sicilian lemon oil.

Read More: Collagen Boosting Products That Actually Work


Diptyque’s Limited Edition Amande Candle

Already missing the cosy Christmas candle season? Diptyque has you covered with a limited edition launch to keep you warm for the rest of winter. Inspired by la galette des rois, a cake enjoyed on 6 January across France, this candle combines scents of almond, sandalwood and iris to create a mouthwatering treat! Just beware, you can’t actually eat this.

Read More: 25 Simple Pleasures We Swear By For 2025


Caviar House & Prunier Opens In Lee Gardens

Located in between the stores Hermès and Christian Dior in Lee Gardens, Causeway Bay, the newest Caviar House & Prunier venue is offering up the finest French caviar delicacies. The launch brings in exclusive treats like six-inch Caviar Basque Cheesecake, a premium caviar and Champagne tea set and the most indulgent Chinese New Year hampers you could ever imagine!

See all Caviar House & Prunier’s locations here

Read More: The Best Afternoon & High Tea Sets In Hong Kong


MM6 Maison Margiela’s Lunar New Year Collection

While the main launches in MM6 Maison Margiela’s gender-neutral Lunar Near Year collection include sweats, hoodies and graphic T-shirts, we actually prefer the complementary line of silver jewellery, all engraved with red “6”s to mirror the brand’s logo. Featuring simple bangles, rings, chain necklaces and small hoop earrings, the jewellery feels legitimately unisex and timeless.

Read More: Hong Kong Jewellery Shops – Online & Independent Designers And Stores


Flat Iron Burger’s The Flying Cobra

Flat Iron Burger and A Spark of Madness present a limited-edition burger, “The Flying Cobra”, filled with a coiled pork and prawn sausage (inspired by classic dumpling fillings) fried to perfection and glazed with a sweet, umami-packed Cantonese XO sauce and honey. Nestled in a toasted sesame bun, it’s topped with crispy wonton skins, tangy Chinese pickled cucumbers and Spark’s fiery “Crack Mayo”, a cha chaan teng-inspired spicy kick.

Flat Iron Burger, G/F, 27 & 29 Elgin Street, Central, Hong Kong

Read More: Your Guide To Hong Kong Street Food


7-Eleven Collabs With Fujiya Milk Girl & Sho-Chan

We’re all for unlikely collaborations, and this one takes the cake. 7-Eleven has teamed up with beloved characters Peko Chan (Fujiya Milk Girl) and So-Chan (Chanzi) to launch eight new “Denim Style Bags”, available until Friday, 28 February! These red-and-blue designs feature adorable character avatars, peach blossoms, Japanese fireworks and festive New Year symbols. Perfectly practical, versatile and seriously nostalgic.

Click here more information on where and how to purchase the bags.

Read More: How To Plan The Perfect Chinese New Year Look


MALIN+GOETZ Limited Edition Set

MALIN+GOETZ rings in the Lunar New Year with a limited-edition bergamot hand and body wash, wrapped in red and adorned with the auspicious white narcissus flower. Celebrating the significance of citrus (symbolising happiness and abundance!) this festive twist on their signature wash is the perfect gift.


This article contains editorial selections and paid partnerships.

Main image artwork by Sassy Media Group using images courtesy of respective brands, all images courtesy of respective brands.

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